Search Engine Optimization - SEO

What is SEO and how does it work?

SEO is the art of driving targeted and qualified traffic to your website organically (unpaid). 

 

There are several aspects to consider when you build a successful SEO campaign that gets results for your business. Improving your site and making sure that it loads quickly, is free of technical issues and easier for search engine bots to understand and crawl, is technical SEO.

What is Technical SEO?

Technical SEO is important to your search engine ranking. Improving technical issues on your site and making it easier for search bots to understand and crawl your site can help increase the ranking of your pages in the search engines. You want to make sure that your website is built correctly from the start, but here are some of the more common technical issues that can impact your ranking.

1. SSL or HTTPS encryption 

Make sure that your website has an SSL Certificate. SSL stands for Secure Sockets Layer which enables encrypted communications between a web browser and a web server. Essentially, it keeps sensitive information encrypted.  Websites that have an SSL (HTTPS) also rank higher on Google searches. 

 

2. Page Load Time

Have you ever tried pulling up a website, but it took so long to load that you went back to your initial search results and found another website to view? Make sure your website as sufficient site speed to avoid a high bounce rate.  You want it to open in 1-3 seconds or you may lose your audience.

3. Broken Links and Broken Pages

Broken links can be harmful to your search ranking as well. It can be very frustrating to click on a link, only to find out that the page doesn't exist anymore.  Again, it is all about the user experience.  

4. Mobile Friendly

Your site must be mobile-friendly.  If you have ever checked Google Analytics, you will find that a lot of people visit your website from their mobile phone or tablet.  If the content is not legible because the font is too small or the words are running off the page, you will not keep your audience. Make sure that your font and your images are scaled for mobile devices and that your mobile site is clean with simple navigation. 

5. Optimizing Images

First, make sure that your page has an image and that it is relevant to your content. Use the highest quality of photo format as possible and reduce the size of the image file for faster loading.  Utilize the alt text to optimize web searches.

6. URL Length and Structure

An SEO friendly URL Structure should be easy to read and understand for both users and search engines. Utilize your keywords in the URL, but make sure that they are relevant to the content on your page.  Keep it short and simple and use hyphens to separate words.

7. Easy Site Navigation

Your website needs to be easy to navigate and user friendly.  You want your audience to be able to find information on your products or services. Use internal links to help connect your different pages.

We can provide you a FREE website health check and give you suggestions on how you can improve your technical SEO.

How to do Keyword Research for SEO​ Copywriting

Keywords are words utilized by your target market to find a product or service.  Having relevant content on your website is critical because these keywords are used by search engines to match your business with what the customer is searching for.  How does your audience search, and what combination of keywords are they using?  What is on their mind when they are looking to make a purchase of your product or service?  Your goal should be to answer the questions people are typing into the search engine with the content on your website. So, knowing the keywords that your target audience is using is extremely important.

1. Study your target audience.

 

Try to think from their perspective.  What words would they use when describing your product or services?

 

2. Understand and define your end goal. 

 

What message are you trying to give the reader when visiting your site? Why should they buy from you? The content that you write with these keywords needs to be aligned with your end goal.

3. Make a list

 

Start making a list of general topics related to and important to your brand and then drill down and be more specific. Think about what topics and words your target audience will type into the search engine. 

4. Use a good keyword tool to research

Take your list of topics and words and use a keyword research tool like Google Keyword Planner to narrow down your search terms and it will also give you related search terms and even questions that people are typing into search engines. 

5. Long-tail keywords are key

Long-tail keywords are more descriptive and match up with your target's search intent.  These grouping of keywords are very focused and usually lead to a higher conversion rate because your consumer is ready to make a buying decision.

6. Research your competitors

It's essential also to understand your competition.  What is your competitor saying that you aren't?  We utilize our AI Technology to process language and analyze the traffic trends of your customers and your competition.  Understanding these trends optimizes search and your ability to be in front of your competition and in the spotlight of your target market to give you a competitive edge.

Keyword research is tedious and time-consuming, but very important. It is our job to understand the psychology of your target market.  We will analyze keywords and look at the ones that are likely to bring your prospect to your website to transact. The more qualified traffic we can drive to your website, the more leads you generate, the more your business grows.  Your success is our success!

Are Meta Tags Still Important for SEO?

Meta tags do play an important role in SEO.  Meta tags are tags that provide data to search engines about what is on your page to help determine if your site is relevant to search queries. The title is like a headline for the page itself and the description is what is shown under the title that best summarizes what someone will find when clicking to view the page.  Make sure that you have a unique title and description for each page and that both your title and description is relevant.

Fresh Content for SEO

You may have heard the phrase "Content is King". Quality content that engages your audience and provides them valuable information or a solution, generates a higher CTR (Click-Through-Rate). The more clicks that you get on your website, the greater your chance for better search engine rankings. Write your content with your end-user in mind and don't forget about those long-tail keywords! Google loves fresh content! Consider adding a blog page, new pictures or even a video to your site and try to update once or twice per month. Remember that the content needs to be relevant to your page!

SEO Goals and Expectations

 

Setting realistic expectations is important because SEO, done the right way, takes time.  Building a campaign, creating valuable content, and obtaining quality back-links that Google understands does not happen overnight.  We focus on long-term goals and strategies that will provide you long-lasting results.  SEO is extremely time-consuming, and it changes regularly.  As a result, SEO does not have an end-date.  If you have an online business, you need an ever-evolving strategy to stay ahead and maintain your competitive edge.  Consistency in your efforts equals higher ROI for your business.

Getting started is easy! Get a free website audit, and we will create a plan of action geared specifically for your business and your budget.

 

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