Website Design & Development

Your Website is your most crucial Marketing platform

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In this digital age, it is critical to have a website for your business.  Your Website is your most vital advertising tool, and it's essential to have not only a great looking website but also provide relevant and valuable information to take your target audience through the buying process. 

 

A successful website should have the following:

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• User-Friendly Website Navigation - you may have great products or services, but if your audience can't find them, that is lost opportunity.

• Clean Web Design and Layout - First impressions are everything.  It takes just a few seconds for someone to decide if they are going to stay on your page to learn more or continue their search elsewhere.

• Responsive Design that is free of technical issues - Slow pages can lead to a lower retention rate. Also, make sure that your site is mobile friendly!  Have you ever tried to read one that's not?  Bounce...

• Content Writing - It's all about content! Provide quality content that is relevant to your business and engages your readers.

• Call to Action - You need to take your audience through the buying cycle.  What is the next step?  How can they do business with you?

• Testimonials - Your visitor needs to feel comfortable buying from you, and customer testimonials go a long way to gaining trust.

• A Lead Generation tool - Give your visitors an opportunity to opt-in for a newsletter or whitepaper or a sign-up for blog alerts.  This is how you start building a sales funnel. 

• Tell Your Story - Stay true to your brand; tell your story.  Add a personal touch and allow your audience to connect with you, to your story.  When your audience connects with you, you build trust and that is half the battle in the sales process.

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Infinity Technology Solutions can design and develop your company a website that you'll be proud of but also one that generates leads for your company.