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Pay-Per-Click (PPC) Advertising

Marketing team meeting

What is PPC and how can it help grow my Business?

Have you ever noticed that when you search for something online, the top few choices will say Ad?  That is because companies will advertise and pay to drive traffic to their website.  Pay-per-click (PPC) is exactly how it sounds.  Marketers, instead of paying by the impression, pay only when their ad is clicked by an online user.  The idea behind this is that advertisers can bid on keywords and phrases, set an advertising budget and depending on that budget, they have an opportunity to get their products or services near the top of search results of search engines like Google or Bing. 

Types of PPC Ads

There are a few types of pay-per-click marketing ads as follows.

Text Ads 

These are the most common ads that are triggered when users search on Google or Bing.  Below is a sample of a text ad for the search term "dog groomers".

text ad.JPG
Shopping Ads

A shopping ad will appear after a user searches for a particular product.  It will usually contain an image of that particular product, along with the price and other pertinent information.  Here is what a shopping ad will look like after searching for "Best push mowers 2020"

display ad.JPG
Display Ads

Display ads are a way of re-targeting.  These ads will display based upon someone's previous online activity. If you search on a website looking for push mowers but didn't buy anything.  Now suddenly, you are being bombarded with lawnmower ads.  It's like no matter where you go online, you start seeing these ads everywhere you go.  These are the display ads. 

Types of PPC Platforms

  • Google Ads

  • Microsoft Advertising

  • AdRoll

  • Yahoo Gemini

  • Facebook

  • LinkedIn

  • Twitter

Infinity Technology Solutions can help you get the biggest ROI by analyzing your competition and the best choice of long-tail keywords that means your prospect is likely ready to buy!  We will determine which marketing platform is best for your business based upon your target audience.  Let us help you get the biggest bang for your buck!

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